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Visualize this: a marketing maestro skillfully conducting each campaign as if it were a symphony. That's how I approach each project and task, with the finesse of a strategic virtuoso. Regardless of the scale, each masterpiece begins with the foundation of strategic thinking. Collaborating with various talented resources, I orchestrate the best possible solutions while staying in tune with your budget needs.

My foray into luxury hospitality and wellness

Delving into the world of luxurious relaxation and rejuvenation, I had the delightful opportunity to collaborate as a consultant with a hidden treasure, Lake Austin Spa Resort, a rustic property needing some TLC. Upon its purchase by Mike McAdams and Billy Rucks, I joined forces with these forward-thinking new owners as their trusted marketing and brand advisor - fondly christened the "Marketing Maestro."

We meticulously managed every aspect of marketing for this brand, transforming an obscure property into one of the world's most revered and sought-after luxury spa resorts. Lake Austin Spa Resort and The LakeHouse Spa have continuously garnered accolades from some of the most prestigious Luxury and Travel Authorities.

No detail was left unattended, from crafting direct mail, sales material, and collateral to designing impactful signage, skilfully negotiating traditional media placements, orchestrating public relations, creating a visually stunning website, devising private label names and branding, capturing exquisite photography and video, partnering with the right collaborators, and masterfully handling digital, branding, social media, and SEO and paid advertising.

“And there is more to my story in my background section.”