Marketing is My Passion.

I started as a Traffic Manager at a creative, boutique Houston ad agency, acquiring valuable insights into creating smart strategic plans and a great appreciation for exceptional work.

My career flourished at renowned national agencies like Tracy-Locke, where I co-founded an innovation group and collaborated with esteemed brands such as PepsiCo, Frito-Lay, and Hasbro. This experience refined my imaginative thinking backed by thorough research and strategy.

Subsequently, I delved into the luxury brand industry, concentrating on home furnishings, spas, wellness, and hospitality.

I am excited to apply my acquired expertise, skills, and passion to collaborate with you.

Marketing Skill Set

Strategic Marketing Expert: Develop captivating brand narratives for luxury brands, targeting key demographics and boosting purchasing potential. Pursue broader opportunities for growth while managing essential execution details for success.

Impactful Leader: Drive diverse, talented teams to unite on marketing endeavors within a stimulating, collaborative environment. Leverage vast agency and internal leadership expertise to generate outstanding projects, consistently meeting or exceeding objectives.

The Foundation: Revitalize and launch brands through strategic planning and strong leadership. Work closely with top management to attract new clients and customers in constantly evolving environments. Collaborate with essential stakeholders, marketing teams, and corporate executives to establish objectives, implement plans, and achieve or surpass targets. Offer insights regarding customer information, brand development, talent acquisition, agency collaborations, digital presence, and more.

Executive Strengths: Integrating Digital and Traditional Media, Guiding Brand Development, Tactical Planning, Establishing Clear Visions, Attracting Support, Motivating Team Members, Fostering Collaboration Across Functions, Exceptional Presentation Abilities, Skilled in Negotiations

Career Highlights:

CMO, (Full-time & Contract) Lake Austin Spa Resort & The LakeHouse Spa: Transformed the resort into a world-renowned wellness retreat through strategic marketing programs. Conducted core initiatives to differentiate the resort from the saturated market. Secured and managed all outside agencies. Led all marketing initiatives resulting in increased revenue and profits for the overnight and day spa. 

Partner & GM, TracyLocke Advertising: Generated $8M in revenue through the conception and execution of The Launch Point, an internal product think tank that partnered with Fortune 500 companies on out-of-the-box product development.

Special Projects Consultant, PricewaterhouseCoopers: Modernized PwC’s approach to sharing its research findings and whitepapers by introducing new “man on the street” videos with interviews from around the world.

Additional Experience: Provided expert marketing insight and leadership for Design Centers of America, Boy Scouts of America, Design Centers International Association, Crow Design Centers, and more.